“People now understand games more,” Pidgeon said. politicians who threatened to pass laws restricting the sale of violent games. Pidgeon noted that there has been less furor over the latest version of “GTA” than in the past, when the game provoked outcry from U.S. Those controversies have not hurt sales of the game so far and might have even fueled its notoriety, said Billy Pidgeon, an analyst with research firm IDC. Most retailers decline to sell such titles to buyers under 17 years old unless they are accompanied by a parent or guardian. “GTA IV” carries a “Mature” rating that is the equivalent of an “R” rating for movies. last year was $6.88.Īfter New Zealand and Australian officials threatened to ban the game, Take-Two created an edited version.
#GRAND THEFT AUTO IV 2008 MOVIE#
But the average movie ticket price in the U.S. The first week of retail sales of “GTA IV” also rivals, in dollar volume, “Spider-Man 3,” which took in $381.7 million in worldwide ticket sales during its opening weekend last year at the box office. “Deathly Hallows,” however, came with a cover price of $34.99 compared with $60 for “GTA IV.” within 24 hours of being released last July, according to publisher Scholastic Inc. “This signals just how important interactive entertainment has become in entertainment writ large.”Ĭomparisons with other forms of entertainment can be difficult because of the different price points at the retail level.įor example, sales of “GTA IV” approach the sales of the bestselling book “Harry Potter and the Deathly Hallows,” which sold 8.3 million copies in the U.S.
¶ “We believe these retail sales levels surpass any movie or music launch to date,” Take-Two Chairman Strauss Zelnick said. Take-Two said it sold about 6 million units of “GTA IV” during the first week, and 3.6 million units for $310 million on its first day of sale, April 29. ¶ That topped the previous high set last year by Microsoft Corp.'s “Halo 3,” which took in $300 million in its first week.
#GRAND THEFT AUTO IV 2008 SOFTWARE#
The mob-themed video game “Grand Theft Auto IV” raced into stores and off the shelves, smashing previous game records with $500 million in worldwide sales its first week, publisher Take-Two Interactive Software Inc.
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